Food and beverage industry trends for 2024/25

The culinary sector is a pillar of hospitality, significantly contributing to both employment and revenue. With an annual growth rate of 8.7%, the food and beverage industry is expected to grow to $8.9 trillion by 2026. As a result, it must continually evolve to keep pace with ever-changing tastes, preferences and culinary trends.

This article will explore the biggest food trends expected to shape the food and beverage industry in 2024/25. We will examine how technological advancements transform operations and customer experiences and examine the rising emphasis on health-conscious dining and sustainability.

What are industry trends and why are they important?

They indicate the general direction in which something develops or changes, reflecting consumers’ evolving preferences and behaviors. Understanding the latest trends allows hospitality business owners to adapt and stay relevant.

Some current consumer food and drink trends include plant-based alternatives with a growing demand for meat and dairy substitutes driven by health, environmental and ethical concerns. Convenience remains king, as evidenced by the popularity of meal kits and delivery services.

There’s also a continued focus on sustainability, from farm to fork, influencing packaging choices, ingredient sourcing and waste reduction initiatives.

However, some trends have been short-lived. Molecular gastronomy, known for using scientific techniques to create unique dining experiences, has lost its initial allure.

Juice cleanses, which replaced meals with liquid diets, declined as skepticism about their health benefits grew. Not to mention the bacon craze, which is added to various foods.

Food and beverage trends for 2024-25

Several key consumer preferences are expected to impact the industry and revolutionize how we produce, distribute and consume meals and drinks, from sustainability and health-conscious choices to innovative technologies and shifting consumer behaviors.

Sustainability takes center stage

The environment has already become a driving force in most industries, especially food and beverage. Consumers are increasingly concerned about the environmental impact of what they purchase and there’s a growing demand for sustainable and environmentally friendly products and practices. In 2024 and 2025, we can expect to see a continued focus on sustainable sourcing, packaging and production methods.

This includes increased plant-based and alternative protein options and efforts to reduce food waste throughout the supply chain. Companies prioritizing sustainability will gain a competitive edge and appeal to eco-conscious consumers.

Rise of functional foods

Consumers are becoming more aware of the link between diet and health. This has led to a growing interest in functional foods that offer specific health benefits beyond basic nutrition. In the coming years, we can expect to see an expansion of products fortified with vitamins, minerals, probiotics and other bioactive compounds as more people become aware of the health benefits.

From immunity-boosting beverages to snacks formulated for cognitive function, the functional food market will experience significant growth as consumers seek products that support their well-being.

Personalized nutrition

Technological advancements like artificial intelligence and genetic testing enable tailored nutrition. We can anticipate the continued development of solutions tailored to individual health goals, dietary preferences and genetic profiles.

This includes personalized meal kits, DNA-based diet plans and mobile apps that provide real-time nutritional guidance. By leveraging data and technology, companies can deliver customized experiences that resonate with consumers personally.

Digital transformation

The technological revolution is reshaping every aspect of the food and beverage market, from marketing and distribution to consumer engagement and supply chain management. In the coming years, we can expect to see a greater emphasis on e-commerce, mobile ordering and delivery services and the integration of digital technologies such as blockchain for traceability and transparency.

Virtual restaurants, ghost kitchens and online food communities will continue to increase, catering to digital-savvy consumers’ changing needs and preferences.

Alternative ingredients and novel flavors

Consumers are becoming more adventurous in their culinary pursuits and seeking out bolder tastes Expect to see an influx of exotic spices, plant-based ingredients and ethnic cuisines influencing mainstream food and beverage offerings.

From Korean gochujang to West African spices, the wide range of complex flavors available to consumers will continue to expand, driving innovation and creativity in product development.

Transparency and trust

Honesty and openness are paramount for food and beverage companies to meet consumers’ heightened awareness and scrutiny. Consumers want to know where their food comes from, how it’s made and how it impacts their health and the environment.

Companies must prioritize transparency in their labeling, sourcing and marketing practices, building trust with consumers through transparency, authenticity and accountability.

Wellness and mindful eating

The pursuit of holistic well-being influences consumer attitudes toward food and beverage choices, leading to a greater emphasis on intentional consumption and balance.

In 2024 and 2025, we can expect to see a shift towards whole, minimally processed foods and an increased focus on mental health and emotional well-being. Brands promoting holistic wellness and catering to the mind-body connection will resonate with consumers seeking to nourish their bodies and souls.

How to stay up-to-date on the latest industry trends

Keeping abreast of the newest culinary and beverage sector developments allows hospitality businesses to remain competitive and meet customer demands. Some effective strategies you can use include:

• Networking: engage with other professionals, attend industry events and participate in forums or associations related to food and beverage. Networking provides opportunities to exchange ideas, share insights and stay informed about emerging trends
• Continuous learning: invest in professional development by taking courses, workshops or certifications focused on culinary trends, food safety, sustainability and hospitality management. Online platforms and educational institutions offer various resources tailored to industry professionals
• Market research: keep a pulse on consumer preferences, trends and competitor strategies through studies, industry publications and online articles. Analyzing data and understanding consumer behavior can inform menu planning and business decisions
• Social media monitoring: Follow food influencers, chefs and industry experts to stay updated on the latest food trends, innovations and consumer preferences. Platforms like Instagram and Twitter are valuable sources of real-time insights and inspiration
• Collaborations and partnerships: working with suppliers, vendors and local producers to explore new ingredients, products and culinary techniques. Building strong relationships with industry partners can foster innovation and facilitate access to exclusive offerings
• Attend industry events: go to trade shows, food festivals and culinary exhibitions, where you can discover new products, equipment and trends firsthand. These events provide opportunities to network with vendors, sample products and gain inspiration for menu development
• Feedback and evaluation: encourage comments from customers, staff and industry peers to gauge satisfaction levels, identify areas for improvement and anticipate emerging trends. Regularly evaluate menu performance, customer preferences and market changes to adapt strategies accordingly

What skills do you need to work in the food and beverage industry?

A good mix of talent and expertise is essential for a hospitality career. Some of the key skills you’ll need include:

• Customer service: the ability to provide exceptional support, anticipating their needs and ensuring satisfaction
• Communication: clear and effective interpersonal skills are essential for interacting with patrons, colleagues and suppliers
  Attention to detail: precision in tasks like preparing orders, handling payments and maintaining cleanliness ensures quality service
• Time management: juggling multiple tasks efficiently, especially during busy periods, is important for meeting customer demands
  Teamwork: working collaboratively with kitchen staff, servers and management to deliver a seamless guest experience
• Adaptability: flexibility to handle unexpected situations, such as menu changes or customer complaints, with composure
  Knowledge of food safety regulations: understanding and adhering to protocols to prevent foodborne illnesses
  Problem-solving: the ability to quickly resolve issues like equipment malfunctions or inventory shortages to minimize disruptions
• Stress management: maintaining composure under pressure to deliver high-quality service during peak times
  Upselling skills: recommending additional menu items, specials or drinks to improve the customer experience and increase revenue
• Basic math skills: proficiency in calculating bills, handling payments and making change accurately
  Culinary skills (for kitchen staff): expertise in food preparation techniques, including cooking, baking and plating dishes
  Wine and beverage knowledge: understanding different types of drinks, their flavors and appropriate pairings to improve the dining experience
• Cleanliness: maintaining personal hygiene and ensuring a sanitary working environment to uphold health standards

These skills are essential for a successful career in the food and beverage industry. You can build these skills, knowledge and experience by studying for a hospitality degree.

How hospitality school can help you build a career in the food and beverage industry

Studying a hospitality degree at a dedicated culinary arts academy equips students with essential skills, experience and knowledge for a thriving profession in this exciting sector. By learning from experienced tutors and industry experts, students gain practical techniques and theoretical understanding crucial for success.

Courses cover areas such as culinary arts, service excellence and business management, providing a well-rounded education that prepares graduates for roles ranging from chefs to restaurant managers.

Hands-on practice in real-world settings through hospitality internships also allows students to refine their skills and adapt to various challenges. Students learn the intricacies of haute cuisine, wine selection and personalized hospitality and meeting the discerning preferences of customers.

Furthermore, they understand the significance of meticulous attention to detail, presentation and atmosphere, all essential to delivering exceptional dining experiences. There are also networking opportunities with industry professionals which offer valuable connections and insights into current trends.

Conclusion

The food and beverage industry is poised for significant transformation in 2024 and 2025, driven by trends that reflect evolving consumer preferences and technological advancements. For professionals and hospitality business owners, staying updated on these trends is needed to maintain competitiveness and meet customer demands.

Networking, continuous learning and market research are essential for keeping abreast of changes. Engaging with social media, attending industry events and fostering collaborations can provide valuable insights and inspiration.

A successful career in the food and beverage sector requires a blend of essential skills and a deep understanding of industry trends. By acquiring expertise with a renowned hospitality school like Glion, you can position yourself to thrive in this ever-evolving industry.

Whether focusing on customer service, culinary arts or management, a well-rounded education equips professionals to excel and innovate, ensuring success in an exciting and competitive market.

A degree from a prestigious hospitality school will equip you with the knowledge and skills needed to embrace the latest industry trends and succeed.

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Main Image: Getty AscentXmedia